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Audiocrude - Logo & Branding

Audiocude is a Videography Business that seeks to bring crisp clean visuals to Indie Artists. They seek to provide marketing and video services to artists from many backgrounds. They also have a platform that gives artists a voice for more fans to find them!

Audiocrude Logo full 1.png
audiocrude logo icon 1.png

Full Brief:

The Owner of Audiocrude reached out to me looking for a very simple logo. They wanted to include the following icon into their logo. I believed I could make something more unique, something that couldn't be duplicated so easily

Original Logo idea.png
audiocrude logo icon 1.png

The Process:

I began to do some brainstorming with the original prompt. At first I was thinking of audio waves or Dna strands. After being stumped for a bit though, I did some more market research on the indie music industry and trying to tie some of those themes into the logo.

After a bit, the Lord lead me to look into musical notes since the company is based around serving musical artists! The note that matched his prompt the most is called the Turn note!

Logo Explanation.png

Above is the breakdown of how I formed the Audiocrude Logo. Once the turn symbol was the main focus is was just about doing some adjustments to have it fit the weight and size of the logo.

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I also added some collateral for the client to use in the setting up of his business. Business cards for outreach and an icon for different designs he would like to use :)

Audiocrude Business Crds.png
audiocrude logo icon 2.png
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